A sense of cool confidence and discovery underpins the luxury contemporary design aesthetic of the brand, which seeks to combine the polished and the playful aspects of a woman. Founded in 2002 by Sydney-based sisters Alexandra and Genevieve Smart, the inspiration to establish the business came from the desire to combine family talent to build a strong fashion-lifestyle brand. Ginger & Smart combines captivating design with the finest quality sustainable materials and first rate manufacturers. The brand’s sustainable purpose is to create beautifully considered timeless pieces, designed to be worn many times and with a low environmental impact.
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