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While Melbourne’s unofficial uniform might be head-to-toe black, the city’s distinct fashion hubs reveal a diversity of style. Chapel Street and nearby Toorak Road in South Yarra reflect a luxe vibe, while nearby Fitzroy and Collingwood have a decidedly hipster aesthetic. But whether north or south of the Yarra, Sir The Label sets its own fashion pace. The young Australian label is known for its minimal wardrobe essentials and feminine silhouettes. Referencing vintage and contemporary inspiration, Sir the Label creates timeless yet modern fashion. Hire your new favourite Sir The Label dress on-demand and have it delivered wherever you are in Melbourne with Designerex. Wherever you are in Melbourne, Designerex will help you rent and lend designer fashion using the latest in dress sharing technology, including instant ID verification. Designerex lets you book your Sir The Label dress securely in just seconds. With the secure platform, you can browse and compare dress lenders across Australia. And with instant access to Afterpay and Zip enables you to rent now, pay later.