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Spell & The Gypsy is a modern-bohemian fashion brand started by two sisters who joined each other in the idyllic beachside town of Byron Bay. The brand’s flowing, feminine dresses, love of turquoise, florals and age-old lace, whisper to the sisters’ own childhood. The label attempts to tap into the sense of nostalgia, beauty and freedom that compliments the female spirit. The vibrant, expressive part of you that emerges on vacation, or mid-strut at a festival, Spell brings that spirit to life, wherever you are.